RYOBI | RIDGID | HART
One of the largest power tool company in the world: from crafting web-based interactive experiences to Art directing social campaign photography I was in charge of creating both marketing and sales the websites, Interactive on-line catalogs, email campaigns, and social media graphics for Ryobi & Ridgid power tools. Art Director – As part of a team, lead the creation of creative and packaging for the launch of over 200 new sku’s for Walmarts new “HART Tools” brand. I Art directed photo and video shoots for social media and on-packaging product shots. and created naming, icons, package design, and branding for a slew of product
Designed interactive catalogs and led motion design/art direction for complex digital, and physical experiences.